What I do.

Fractional ecommerce operator. The shortest engagement is a two-week audit. The longest is a fractional CXO role.

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Operations and infrastructure.

Fulfillment center builds, WMS selection and integration, supply chain redesign, DTC operations, inventory frameworks, 3PL selection. The back-of-house systems that have to function before anything else does.

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Marketplaces and discovery.

Amazon strategy and marketplace operations, AI search and agentic commerce, international marketplace expansion. How products get found, ranked, and bought. Six years inside Amazon working on International Expansion, Catalog, Search, and Advertising.